Parenting is an unpredictable journey filled with challenges and joy, and GoldBug, a woman-owned distributor of infant and children’s accessories founded in 1968, sought to consolidate its brands into a cohesive identity. The collaboration aimed to reposition GoldBug as a trusted companion for parents by embracing the essence of parenthood and shifting from a travel-focused brand to one centered on everyday adventures. The rebrand captures the spontaneity and joy of parenthood, reinforcing GoldBug's commitment to quality and reliability.
Lafayette American
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MUSE Design Awards 2024 - Gold
Graphis Design Annual 2025
2024 Indy Agency News—Top 40 Award
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