Blurred motion image of a runner's leg and shoe with text 'Community Driven Fitness' and 'Cultivus'.

Cultivus looked at how a gym could be transformed into a thriving hub, celebrating its athletes and fostering a culture of support, strength, and connection. The result was an identity that explores how a small-town gym could embraced community-driven fitness, leveraging storytelling and strategic engagement to highlight member achievements and build community.

Close-up of a person's lower back wearing pink athletic leggings with a logo symbol above the waistband.
Shirtless athlete sprinting indoors on a concrete surface under a dark overpass, wearing black pants and running shoes.
"Tomorrow Starts Today" motivational text with image of a person exercising with a medicine ball against a concrete wall.
Abstract image with blurred blue and white background featuring three overlapping white rectangles in the center.
Runner on a red track wearing black outfit and yellow cap, with bold text saying 'This is not your comfort zone' on a yellow background.
Person lifting a kettlebell in a gym, wearing athletic shoes and leggings.
Bold blue uppercase alphabet and numbers from 0 to 9, including the ampersand symbol, on a transparent background.
Transparent water bottle with a black cap, featuring the word "CULTIVUS" in white letters.
Blurry image of a person in motion with an orange-red background and text saying "Culturas" and "Conozcamos las tradiciones Mexicanas."
Person using gymnastic rings for exercise, wearing a blue tank top, in a gym setting with a stability ball and rope visible.
Outdoor fitness advertisement featuring a man exercising with ropes, displaying the words "CULTIVUS," "COMMUNITY," "DRIVEN," and "FITNESS" on a framed poster.
Close-up of a light gray fabric with a small black geometric logo.
Wall-mounted rectangular lightbox with blue "CULTIVUS" text and logo on a minimalist gray background.
Colorful Rogue bumper plates on gym floor
Man standing near outdoor fitness equipment under a cloudy sky.